On Oracle as the Leader in Enterprise 2.0 Solutions

Enterprise 2.0 spending will rise to US$ 4.6 Billion by 2013, according to a new report by Forrester research. Oracle seems to have the ambition to become one of the front runners in integrating Web 2.0 solutions into their packaged applications, to allow companies to really start building a 2.0 Enterprise and integrate Social Media, such as LinkedIn, RSS Readers, iGoogle Widgets and other mashups into their products. I was at the Oracle CRM Customer Day in the Netherlands yesterday and saw Anthony Lye, Senior VP of CRM development at Oracle, present Enterprise / Web 2.0 and it's integration with Oracle's Siebel CRM, in it's hosted or On Premise applications and frankly, I was impressed by the level of integration that has already available. The screenshot below (courtesy of Oracle and CRMondemand.com) .

I believe that Oracle is at the forefront of Enterpise 2.0 and significantly ahead of the competition, quite possibly due to Oracle's extensive envolvement in OpenSocial, the Google headed Social API initiative.

On Gartner's CRM Handbook

Just found the new Gartner CRM Handbook on CustomerThink, sponsored by Salesforce.com and providing information on the keys to On Demand / CRM success. The document seems to be a bit of a celebrations of the fact that SFDC has joined Siebel as a leader in the Sales Force Automation Magic Quadrant, but also offers some insights to CRM newcomers.

Linkdump - Web 2.0 and CRM

Using Web 2.0 to engage the customer - ThinkCustomers:The1to1 Blog

Bungee labs mashing up old-school crm with new-school Web 2.0 - CNET