On Robert Scoble at SalesForce.com

Robert Scoble, blogger and technology journalist recently visited SalesForce.com. He was there to interview Mark Benioff and took some time to talk about SFDC and Google with Kraig Swensrud. Check his interview with Kraig here at SalesForceWatch. Robert recently twittered that his interview with Mark Benioff will be online later this week.

Update: The interview with Mark is up and can be viewed here

Linkdump - CRM Buzzword cheatsheet

Want to impress people at the next CRM event you're attending? Read the CRM Buzzword cheatsheet. Also useful to brush up on / refresh your knowledge of what and who is hot in CRM today. 

On VRM: Doc Searls Keynote @ Mobile Monday Amsterdam

Doc Searls, Harvard's Godfather of the concept of VRM recently visited Amsterdam, to hold a keynote speach at Mobile Monday. Mobile Monday Amsterdam is a monthly meeting where minds in mobile marketing, applications, services and service providers meet to discuss future developments and opportunities in the Mobile Market place. Since I'm not part of the mobile arena I do not attend these meetings, but I was keen on finding out what Doc Searls had to say on VRM. Fortunately his keynote is available on the internet and, as Doc Searls puts it himself, 'things..are too easy to steal', so I've embedded it below. Thanks to Mobile Monday Amsterdam and Yuri van Geest

On CRM, VRM and CRM 2.0 - check InsideCRM

Paul Greenberg, one of the worlds biggest experts on CRM, has written an article on how CRM and VRM are / can be combined into CRM 2.0. Worth checking out. Read it here.

On Oracle as the Leader in Enterprise 2.0 Solutions

Enterprise 2.0 spending will rise to US$ 4.6 Billion by 2013, according to a new report by Forrester research. Oracle seems to have the ambition to become one of the front runners in integrating Web 2.0 solutions into their packaged applications, to allow companies to really start building a 2.0 Enterprise and integrate Social Media, such as LinkedIn, RSS Readers, iGoogle Widgets and other mashups into their products. I was at the Oracle CRM Customer Day in the Netherlands yesterday and saw Anthony Lye, Senior VP of CRM development at Oracle, present Enterprise / Web 2.0 and it's integration with Oracle's Siebel CRM, in it's hosted or On Premise applications and frankly, I was impressed by the level of integration that has already available. The screenshot below (courtesy of Oracle and CRMondemand.com) .

I believe that Oracle is at the forefront of Enterpise 2.0 and significantly ahead of the competition, quite possibly due to Oracle's extensive envolvement in OpenSocial, the Google headed Social API initiative.

On Gartner's CRM Handbook

Just found the new Gartner CRM Handbook on CustomerThink, sponsored by Salesforce.com and providing information on the keys to On Demand / CRM success. The document seems to be a bit of a celebrations of the fact that SFDC has joined Siebel as a leader in the Sales Force Automation Magic Quadrant, but also offers some insights to CRM newcomers.

Linkdump - Web 2.0 and CRM

Using Web 2.0 to engage the customer - ThinkCustomers:The1to1 Blog

Bungee labs mashing up old-school crm with new-school Web 2.0 - CNET