Doc Searls, Harvard's Godfather of the concept of VRM recently visited Amsterdam, to hold a keynote speach at Mobile Monday. Mobile Monday Amsterdam is a monthly meeting where minds in mobile marketing, applications, services and service providers meet to discuss future developments and opportunities in the Mobile Market place. Since I'm not part of the mobile arena I do not attend these meetings, but I was keen on finding out what Doc Searls had to say on VRM. Fortunately his keynote is available on the internet and, as Doc Searls puts it himself, 'things..are too easy to steal', so I've embedded it below. Thanks to Mobile Monday Amsterdam and Yuri van Geest
Thursday, June 12, 2008
On VRM: Doc Searls Keynote @ Mobile Monday Amsterdam
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