Friday, December 14, 2007

On customer service lessons from a shopping survey

Marketwatch posted the results of a Wharton survey into the way women and men shop (US Based). The overall results indicate that men are more focussed on buying whereas women tend to shop around. The article also contains some interesting pointers on service within a store, such as a man's tendency to never return to a shop once the item they need has been out of stock once, whereas women tend to not return if they do not get enough attention from shop assistants. Perhaps something to look at when optimizing / revitalizing your storefront / service concept.

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