Thursday, January 24, 2008

On marketing and the social customer

Just read this interesting article, by Elana Anderson on CustomerThink, about how marketeers could leverage Web 2.0 and social networks to improve their company's reputation. I do believe that the tips in this article not only hold true for people in the marketing professio, but also in the customer service profession, or in fact any representative on a company that notices something being said on a social network.

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