Doc Searls on VRM. My view on the challenges

I came across a nice post by Doc Searls on what he would like when it comes to CRM from the point of view of the customer, or VRM. I wonder how long it will take for the first VRM applications to be released.

One of the challenges I personally see with VRM is: who will we trust with our information? We already trust loads of companies with privacy related information, such as what we buy, what we subscribe to etc. but this information is dispersed over multiple vendors. I wouldn't want to trust Albert Heijn (a major dutch supermarket chain) with information on all my purchases and subscriptions. Perhaps this is something for a semi-governmental institution like a consumer authority that is regulated and that we can trust not to use our personal information for commercial gain.